SUSTAINABLE AS POSSIBLE

SMALL STEPS TOWARD THE GOAL

We believe that many “Small Sustainable Choices” even if imperfect, made whenever you can according to the situation you find yourself in at the time of choice, are far better than a few big perfect sustainable choices.

Great perfect choices are also often very difficult and therefore within the reach of few, and thus end up getting lost in the ocean of paralysis of all those who do not feel like doing too much and thus end up doing nothing.

ASAP
As Sustainable As Possible

The goal we have set for ourselves from the beginning is to be ASAP, or “As Sustainable as Possible,” educating all those people who are not yet ready to take big steps that involve a revolution in their home care habits, but are certainly ready to make simple, everyday solutions their own, enabling them to respect nature by starting with small gestures: a little less plastic, a little less Co2, a little less pollutants, and so on.

All that “a little less,” all those small individual gestures, which taken individually may seem small, taken together actually come to represent a great collective achievement toward sustainability.

And it is in the light of this mantra of ours that we make our products, which are innovative and reasonably sustainable.

In general, we can say, with considerable eco-proudness, that already having eliminated the plastic bottle, as well as the water in it, in our products is a significant step toward reducing bulk and weight during transport as well as storage. Which allows our products to contribute to greater overall sustainability (including reduction of Co2 consumption).

So here we are back to the primary goal, stated in the opening, of being “ASAP” and educating consumers to overall more and more environmentally sustainable habits, with a view to gradual improvement through small daily gestures that taken individually may seem like very little, but when analyzed as a whole represent a great collective achievement toward sustainability.

SPUNLACE TNT CLOTH

Wash + Dust

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The backing of our Wash + Dust, for example, is TNT Spunlace cloth, or viscose + polyester.

We know perfectly well that the presence of polyester causes the cloth to then go into the undifferentiated collection.

This mixed composition of polyester + viscose, however, is the most sustainable possible at present, since it is the only one capable of ensuring the persistence of the necessary characteristics of the cloth for its intended multipurpose: that is, to withstand machine washing (even at high temperatures and high spin) and to ensure the advantage of being able to be reused later to clean surfaces and, once dry, to dust floors and surfaces.

By compacting the material of which the cloth is made, during production, so as to make it as strong as possible and thus allow it to remain usable later as both a cleaning cloth and a dust catcher, we have also solved the problem of the possible release of microplastics during rinsing in the washing machine: the processing of the cloth, in fact, gives rise to such compactness that the possible release of microplastics in rinsing is so minimal as to be irrelevant (much less than a microfiber sock!).

It is true that the presence of polyester means that the cloth, once its multiple uses are exhausted, must be disposed of in the undifferentiated collection, but we consider this to be an acceptable compromise at present in view of the multipurpose offered and while waiting to find a new, far more sustainable solution, which we have never stopped searching for: in fact, an alternative backing to the current TNT backing is under advanced study.

MATERIAL
POLY-COUPLED

Washes + Softens

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The sachets of our Wash + Soften are also made of a poly-bonded material that includes a plastic microfilm (polythene and polyester) in addition to the main aluminum layer, thus obliging them to be disposed of in undifferentiated collection.

Unfortunately, to date, we have not yet been able to find alternatives to such a poly-coupled product that are more environmentally friendly and at the same time provide equal performance (i.e., product protection results, strength, etc.).

Once again, this is a compromise solution, or As Sustainable As Possible in the current state of technological developments, while waiting to find a far more environmentally sustainable solution. Also for the sachets, as for the cloth, an alternative medium is already under advanced study, which we will be more than happy to introduce to the market as soon as we pass all the necessary tests.