We have set a goal to minimize the amount of plastic in our packaging even though it is a complex and costly operation, considering that detergents come, for the most part, in liquid form.
Despite the difficulties we still face, this choice is a determining factor in our efforts to bring about a cultural change that can alter daily habits and gestures.
However, our efforts alone are not enough. What is needed is the willingness of consumers to embark, with awareness, on a truly Plastic Free path.
