Make your laundry more sustainable

We have seen how recycling properly is the crucial first step toward a more sustainable everyday life. But it is, indeed, only the first step.

The immediate next (and desirable!) step is to make more responsible and sustainable choices when purchasing everyday products.

Speaking specifically of laundry in the washing machine, you may not be accustomed to thinking of it as an everyday activity that can have heavy effects on the environment, but unfortunately it is indeed the case.

Have you ever considered how much the way you do laundry, along with the detergent you routinely use, contributes to plastic pollution?

First, think about the size of the plastic bottles in which most detergents on the market are contained.

Then reflect on the amount of bottles you have in your pantry: most likely there is a bottle of detergent for delicate fabrics/wool, another bottle of detergent for colored clothes, perhaps yet another specifically for whites, then there might be the fabric softener bottle and the bleach bottle for more difficult stains…. Plastic, plastic and more plastic… We have become accustomed to using a different product for everything, but at what price in terms of pollution?

Although HDPE (the type of plastic that the traditional detergent bottle is generally made of) is among the recyclable plastics, we should not fool ourselves: the recycling rate is still too low to be a truly sustainable choice.

Fortunately, today, for your laundry, plastic is no longer the only choice.

So, why not try eliminating it from your routine altogether, preferring greener choices, such as products with packaging in which the presence of plastic is minimized, if not non-existent?

As if that were not enough, unfortunately, the container (packaging) is not the only culprit of plastic pollution and not even the most worrying one!

You may not know it, but there is plastic even in the contents (detergent)!

No less impactful on the environment than the bottles that contain them are, unfortunately, the so-called microplastics they contain-the invisible petrochemical components found in most conventional detergents.

A recent Greenpeace survey found that major detergent brands on the market use solid, liquid or semi-liquid microplastics in their products. These microplastics are extremely dangerous because, due to their tiny size, they are not visible and once released into the environment they are ingested by fish and other marine animals.

What then to do for truly plastic free laundry?

The solution is there and it is called ECO-DETERGENT.

There are environmentally friendly alternatives to traditional detergents on the market today, characterized by a biodegradable plant composition and almost totally plastic free packaging such as Green Puffer Washes + Softens.

Eco-detergents such as Green Puffer, in addition to the immediate benefits for the person, such as safe formulation and gentleness on the skin, also offer important benefits for the environment as they drastically reduce impact by not containing microplastics inside them and being contained in plastic free packaging.

Moreover, all products in the Green Puffer line are multivalent, which is why they can be called Super Green products: they not only have the green soul, i.e., a formulation based on plant-based, nature-friendly substances, but also the greenest possible garb, i.e., packaging made of recyclable or recycled materials, with shapes and sizes that are as space-saving as possible, and offer multi-functions that guarantee the individual economic savings as well as ecological savings for the community.

What are you waiting for? Make a sustainable choice, join Puffer’s supergreen movement!